If you want your employees to be invested and aligned with your company’s vision, you need to improve your engagement tactics. It’s time to do away with static training videos and boring instructional materials, and bring a change with interactive videos.
Don’t believe us yet? Let the statistics speak for themselves:
82% of employees prefer interactive training session
So, in this post, we’ll discuss how you can implement interactive videos into your corporate engagement strategy to boost retention and employee engagement!
The corporate workplace demands knowledge retention, and this can be streamlined by interactive videos. Think of this way: the more engaging your training material or onboarding process is, the better the chances of retaining both the knowledge and the employee.
Here’s how you can implement interactive videos for employee training and onboarding:
You can make your training modules highly interesting by incorporating gamified elements. This uses the employees’ competitive spirit and motivation to boost engagement and make training highly enjoyable.
Add a leaderboard, medals, badges, and multiple games for completing training modules, and you’re all set. Of course, adding an incentive or prize at the end of these gamified corporate videos for the highest scorer will add extra impetus for your employees.
Whether you’re running a hybrid or remote work setup, you’ll have to use virtual onboarding methods. However, if you add interactive videos to these onboarding sessions, you can effectively showcase the company’s in-office space, introduce new hires to teammates, and exhibit the work culture. All of this, and you don’t even need to have in-person sessions!
Examples of virtual onboarding videos would be virtual office tours or introductions from upper management and leadership.
The best way to teach something is to use scenarios or examples. While examples fall flat if not practically shown, you can introduce scenarios through interactive videos. These scenarios will help your employees make decisions in a highly simulated environment.
Not only does it give them scope to understand the situation and make the right decision, but they also get to learn what happens if the wrong decision has been made. This is a very effective method to make employees understand company etiquette and responsibilities.
Ensuring effective internal engagement and communication is key to seamlessly running a hybrid or remote workforce. Here’s how you can use interactive videos for this:
It’s important to keep your employees engaged through transparent communication. Unreachable upper management or one-way communication can be an issue for employee retention. However, with interactive videos, you can create two-way communication channels for your internal communication videos.
Interactive elements can allow employees to vote on important topics of discussion, raise pertinent questions, and know more about the company’s current revenue situation.
It’s extremely important to empower your employees and listen to their valuable feedback. This way, you know what’s working in your organization and what needs to change. You can create interactive videos where employees are given forms or polls to fill out for feedback.
Based on this feedback, you can tailor future company content to ensure that your brand’s messaging is aligned with the workforce’s requirements, wherever feasible.
Team-building exercises are easy to incorporate in on-site settings. However, hybrid or remote work environments require virtual events for the same outcome. You can use interactive videos to add gamification elements for project collaborations, competitions, and more. This keeps the entire exercise fun, engaging, and helps your employees foster better work-oriented connections.
If you want to effectively market your brand’s products, you’ll have to think differently than your competitors. With interactive video marketing, you can engage customers for longer, enhance their buying journey, and increase brand loyalty. Here’s how:
The idea of shoppable interactive videos is to enable a frictionless buying experience. This happens when customers can directly explore a product and add it to their cart without leaving the video itself. Your organization or brand can incorporate these shoppable videos for multiple products, personalize them according to consumer preferences, and create a seamless customer journey.
Your brand is only as good as what its customers think of it. Think about it—as a user, you’d only buy a product after hearing or reading good reviews about it. This helps you connect and relate with other users who faced similar problems, and the product helped them fix the issue.
So, it’s of paramount importance to include customer testimonial videos in your website. You can add clickable elements that allow consumers to visit the product page or be redirected to a product demo. The more authentic your customer testimonials are, the better your organization’s credibility.
It’s difficult for users to understand the value a product provides, especially in static images or videos. To make it more engaging, you can add interactive elements for consumers to better understand the product’s functionality.
Add product hotspots, testimonials, and dimensions in interactive product demos to make the product more enticing to the customer. You can provide a survey or questionnaire which will help you generate leads as well.
Interactive videos help you be more efficient in closing sales and managing customer queries. This includes, but isn’t limited to, tailored sales pitches for different demographics and AI-powered interactive customer support that answers questions in real-time.
Let’s understand these in a bit more detail.
Interactive videos can be customized based on your target audience’s preferences, recommendations, and purchase histories. You can leverage the data you get from video interactions to personalize your sales pitches, leading to better conversion rates!
You can also add more impactful CTAs, better recommendations, and personalized offers.
Combine your knowledge base with AI-powered customer service to create interactive explainer videos. These videos can be triggered in certain website hotspots, provide real-time explanations of your product’s features and functionality, and redirect to real human agents if required.
Plus, AI’s capabilities allow it to analyze the interaction it had with the customer and suggest improvements for better engagement.
Modern marketing thrives on data, and interactive video platforms allow you to analyze the customer engagement data (such as clickthrough rates, watch times, drop-offs, etc.), to improve your approach. This data-driven insight helps you streamline and optimize your video campaigns for better efficiency, engagement, and conversions.
You can also conduct A/B testing for different videos to see which works better for your target audience. These videos can have smaller variations, such as placement of CTAs, changes in the interactive elements (polls vs quiz) etc., to see which is gaining better traction.
Lastly, these videos can also track sales metrics, such as number of people registered (through the video’s CTA), products purchased, or filled up forms. Overall, this gives you a better insight into the returns you get from your video campaigns.
Life Inside is an interactive video platform that helps you collect, share, and activate interactive videos at scale, across all your distribution channels. Plus, it gives you detailed analytics into your video engagement for you to tailor your videos based on your target demographic.
Its in-house content team helps you activate all your videos and integrate the platform seamlessly with your marketing tech stack. This helps you get your video production underway in a few hours—no need to wait for days to see results!
Life Inside’s corporate branding solution helps you engage better with both consumers and top talents, increasing your brand’s credibility. Sign up on Life Inside today to learn more!
Interactive videos engage employees in town halls, team-building exercises, virtual onboarding processes, and more. They provide elements for two-way communication and gamified experiences, thereby increasing engagement and retention.
You can add interactive elements in your videos to improve internal communication through polls, quizzes, surveys, and more.
You can have “choose your own adventure” videos, where the narrative is determined by the choices that the viewer makes. Apart from that, you can use a behind-the-scenes video to showcase your company’s office space and work culture.
You have to track engagement rates, drop-offs, interactions, watch time, clickthrough rates, and conversions.
Companies can incorporate quizzes, polls, and forms, to get feedback from the viewer. Apart from that, they can use data such as purchase history and search trends to customize their videos for better conversions and engagement.