Video marketing is one of the most effective ways to boost your engagement. And we’re not saying this just for the sake of it. Here are a few stats to convince you:
So, if video marketing is this great, why do brands often struggle to hook their audience and see favorable traction? That’s because if you’re using video marketing strategies, you’ll have to employ them smartly.
In this post, we’re going to spill the beans and discuss the best video marketing tips that you can use to build a strong online presence!
As we stated earlier, users spend a large amount of their time online watching videos (17 hours/week). This makes it essential for businesses to showcase their presence online, especially through videos, to grab the attention of the consumer.
Plus, whether you want to retain their attention, generate leads, convert prospects, or just raise your brand awareness, video marketing is a surefire method. Since audiences will interact with your videos, their engagement times will naturally increase. This will present you with opportunities to market your product and create a lasting impression on your target audience!
Let’s take a look at how you can use engaging video content to grab the attention of your audience.
This is the most important tip of the lot. You need to understand the preferences of your target audience before you market your product to them. For instance, you can’t market the same product to 25-year-old women like you’d market it to 45-year-old women.
You can use AI tools to analyze their purchase behaviors, search trends, or other preferences, and tailor your video content accordingly. A great way to do this is by leveraging social media to create polls and interactive survey forms.
Not everyone consumes videos the same way. Some prefer to watch it on their 52-inch smart TV, while others prefer to watch videos on their smartphones. In fact, data suggests that 79% of U.S. viewers watch videos on their smartphones and other mobile devices!
So, you’ll have to optimize your videos for different platforms. A video that is optimized for bigger screens will have quality and loading issues when played on a smartphone. So, ensure that your videos are optimized for mobile devices, as well as laptops, PCs, and TVs. The best way to do this would be to run video tests on these devices before deployment!
Do you know what instantly disengages viewers from watching video content? Low quality video and audio issues. If either one of the senses is challenged when playing the video, you can be certain that users will not watch the video further.
To tackle this, ensure that you’re investing in high-quality cameras or smartphones, along with audio equipment, to create your videos. Shoot the videos in areas with decent lighting, and if it’s within your budget, create a professional setup to increase the video’s credibility.
Simply put, the better the video quality, the higher the chances that your audience will be interested in watching the content.
Regardless of how you’re consuming content, whether it’s through blogs or videos, you need to capture their attention immediately. Since there’s so much content to consume, people are likely to have shorter attention spans to give to each content.
This is why you need to hook your audience in the first 3 to 8 seconds, as per Facebook’s data!
So, to ensure that your content is immediately engaging, understand your target audience and create videos accordingly. You need to establish connections; you understand their problem, and you’re here to solve it!
Seasoned marketers understand that random videos don’t sell, stories do. If your brand’s storytelling is on point and showcased accurately through your video content, you’ll be a hit amongst your audience!
People connect more easily with stories, and just bombarding them with plain facts won’t help your cause.
So, how do you implement this? Simple.
You establish relativity.
Hook → Problem → Solution → Call to Action
Create your videos using this basic template, and adjust as you learn from the performance metrics to find your video marketing strategy!
So, you’ve created a great video with high production value, optimized it for mobile, and know how to hook your audience in the first 3 seconds. But, how do you ensure that it ranks on Google or YouTube so that people can come across it while on their daily scrolling exercise?
You optimize it for SEO.
Search Engine Optimization is a broad range of technical, off-page, and on-page strategies that can boost your videos’ (and brand’s) visibility. Check Google Trends or SEO software like Ahrefs to find what people are looking for. Include those terms in your video’s description, and ensure that the meta tags are accurate.
Apart from this, run an audit of your website to plug any SEO-related vulnerabilities, and improve your site’s load speeds.
After all, if consumers watch your video and are interested, they might visit your website. It’s all interconnected, you know?
Consumers don’t want generic CTAs that sound like every other brand. They want personalization, even in something as minute as a CTA. You want to make your intention clear and compelling to your consumers via your call to action.
For example, don’t bank on “Click here” as a CTA to deliver conversions. Instead, use “Try the Free Demo Now”. This gives value to the user, even if they don’t make a purchase!
Also, if you want to keep viewers engaged, put a CTA in the middle of the video. At the end, another CTA can be used to convert!
Whether you’re watching TikToks or scrolling Instagram Reels, one thing is clear: short-form reels are ruling the video industry.
Since there’s so much content available online, people gravitate towards short, 30 to 60-second videos that don’t impede their attention spans. So, create short-form videos with instant hooks and catchy CTAs to grab attention.
This type of content is often termed as “high-impact”, due to the impressions they can create in a short amount of time. Plus, HubSpot’s report indicates that short-form videos have the highest ROI among any social media content!
Another major advantage of the video format is that you can easily monitor multiple performance metrics to see what’s working. Use tools to track metrics like engagement rates, drop-offs, clickthrough rates, and more.
This way, you can see which aspects of the videos need improvement. For example, if people are dropping off at the 45-second mark of a video, you can either reduce the next video’s length or include a CTA in the middle to keep them engaged!
It’s not always possible to continuously create new content for viewers, as it can be both expensive and time-consuming. So, you can always repurpose videos and cross-promote them to extract more engagement from them.
For example, if you have a 2-minute long ad video, you can take a 30-second snippet from it (where metrics show most engagement), and put it out as a Reel or TikTok. This way, you’ll not only promote the brand on YouTube, but also on other platforms like Instagram, TikTok, and Facebook!
You can also promote the video by giving more context to the premise via a blog on your website. In short, repurposing is a great way to ensure that you get the most out of your content.
Life Inside is an interactive video platform where you can create, collect, and share interactive videos. Plus, they’re not just any videos—they’re interactive videos that allow the viewer to actively engage with the video’s content. This is an excellent way to enhance engagement, while ensuring brand recall.
Our platform also allows you to track the performance metrics of your videos, so that you can make data-driven decisions for your upcoming video campaigns. Our video solutions are compatible with a wide range of industries as well, from Sales & Marketing to Events, Life Inside can be used for pretty much all of your video marketing strategies.
And that’s not all. Our dedicated in-house content team can collect both existing and new videos and automate their deployment across all your distribution channels, both internal and external. Moreover, since Life Inside integrates seamlessly with your tech stack, you don’t have to worry about more investments to create your video funnels.
We believe in efficiency, and you don’t have to wait days or weeks to see results!
Video marketing isn’t just about creating video content. You have to understand your target audience, tell a story, and be relatable enough to compel your audience to action.
These tips will help you create and optimize your video content to ensure that your brand’s visibility, credibility, and conversions show consistent growth, setting you up for the long-term. Implement them today, and turn your prospects into loyal customers!
Short-form videos are the best for video marketing, bringing the highest ROI of any video format today.
Implement relevant keywords in your video title and descriptions. Also, use thumbnails that are vibrant and compel the viewer to click on the video. Most importantly, ensure that the video loads fast!
Instagram Reel and YouTube Shorts: 15-60 seconds
TikTok: 21-34 seconds
YouTube (regular): 7-15 minutes
LinkedIn: 30-90 seconds
Facebook: 2-5 minutes
Add CTAs in the middle of a longer video to maintain audience engagement. For conversions, add the CTA at the end of the video. Also, the CTAs must be clear, value-laden, and compel the user to sign up or subscribe.