<img height="1" width="1" style="display:none;" alt="" src="https://px.ads.linkedin.com/collect/?pid=3990697&amp;fmt=gif">
Skip to content

Our story

Turning video into action

At Life Inside, we believe brands and organizations deserve more than passive clicks and shallow impressions. That’s why we built a platform that transforms video into meaningful, interactive experiences where customers, candidates, fans, and citizens can engage, explore, and take action.

Our story began with a simple insight: the way people connect online is changing. Static content no longer captures attention, or hearts. Whether you're buying a home, applying for a job, cheering for your favorite team, or discovering a new product, you want to feel something real. That’s where Life Inside comes in.

Today, Life Inside is used by brands across all industries, from real estate and sports to public sector, e-commerce, and beyond to create interactive video experiences that drive engagement, build trust, and deliver results.

Whether it's a product demo, a career story, or a fan reaction from the stands, our platform helps you collect, publish, and activate clickable video content at scale - instantly and without code. And with the addition of conversational avatars and smart lead capture, we’re helping organizations bring their digital journeys to life like never before.

We’re here to make video actionable and personal. And to help you turn every digital touchpoint into a moment that moves people.

Let’s create something people feel.

the people who works for life inside
a person with glasses smiling

Born and launched

Launched in Sweden in 2022, Life Inside is a fast-growing SaaS company with a passionate team on a mission to humanize digital communication. Originally born out of the employer branding world, we set out to simplify how organizations share their stories and people with the world: authentically, at scale, and without heavy production. Today, Life Inside is trusted by enterprises, scale-ups, and public organizations across all industries to bring customer, employee and candidate journeys to life with interactive, clickable, video.

a person in a life inside video

What is interactive, clickable video?

Interactive video turns passive watching into active exploring. Instead of just hitting play, your audience can click, choose, and interact directly within the video.

Whether it’s a customer watching a product demo with embedded CTAs, a job seeker navigating through employee stories, or a fan choosing their favorite post-match reaction, clickable video creates a two-way experience that keeps people engaged and guides them to action.

With Life Inside, you can collect, activate, and distribute these interactive videos instantly—no code, no complexity. Just authentic content that works harder by turning video into action. 

Highlights so far

We're just at the start of our journey but we've already experienced some amazing highlights.

2021

The first version of Life Inside (MVP) is developed in close collaboration with 15 companies. In September 2021, the first Life Inside videos go live on Axfood's and Blocket's websites. They quickly increase engagement and time on site from visitors, verifying the power of our interactive video technology. 

2022

Product development and UX is ramped up based on user feedback and the team starts to grow as more companies sign up to use Life Inside. In the autumn of 2022, Breakit announces that Life has been nominated as "SaaS-Newcomer of the Year" finalist at Breakit SaaS Summit, the Nordics' biggest SaaS event.

2023

More companies, with many bigger brands, join in to get closer to their audiences with our technology. Life Inside, having fully funded itself up until this point, prepares itself for its first investment round to handle growth and product development. Breakit announces Life Inside as "SaaS-Newcomer of the Year" finalist for the second year in a row.

2024

In February 2024, Life Inside secured a new round of funding to accelerate growth. The investment will fuel the next chapter of platform innovation enhancing interactivity, integrating AI for smarter content analysis and creation, and expanding our global presence through strengthened marketing and outreach.

Present day

Things are happening every day and we're looking forward to add additional highlights to this list.

Why you should partner with Life Inside

Life Inside stands at the forefront of B2B and B2C (Business to Consumer and Business to Candidate) communication and engagement online. Through interactive video solutions, we open the door to a future where marketing and relationship-building take a big leap forward for businesses of all sizes. With us, you don't just get a interactive video platform; you get the key to scaleable, engaging, authentic, and deeper online interactions with your audiences in seconds. For investors, this isn't just an opportunity to join an exciting journey —it's an entrance to an industry with growth potential throughout multiple verticals.

Whether you're a potential customer, partrner or an investor, Life Inside invites you to shape the future of online interaction together with us. Just reach out or try the product for free to experience the results yourself. 

Work with us!

Charlie Sinclair smiling
"We do believe Life Inside will continue to grow via great partnerships. If you're interested, just reach out."
– Charles Sinclair, Co-founder & Partnership Manager

Join the interactive
video revolution

You're just a few clicks away from turning video into action.