ABOUT SATS
The Nordics’ premier fitness chain
SATS Group operates over 200 fitness clubs across Norway, Sweden, Finland and Denmark, hiring hundreds of personal trainers, group fitness instructors and club managers every year. With a vibrant culture built on energy, diversity and passion for fitness, SATS needed to find a way to communicate what truly makes them special as an employer.
THE CHALLENGE
Realising it’s the inside that counts
SATS recognised that their organisational culture and the diversity of their workforce were their greatest recruitment assets — but traditional methods couldn’t communicate that. Standard job descriptions and stock photography on their careers page failed to capture the energy and spirit of working at SATS.
Candidates had no way to feel what it’s actually like to walk through the doors every morning. SATS needed an authentic, scalable way to showcase their culture through the voices of the people who live it every day.
THE SOLUTION
Employee-generated video testimonials
SATS deployed Life Inside’s interactive video platform to collect and deploy employee video testimonials across their careers site and job listings. Employees across the Nordics recorded authentic stories — straight from their phones, in their own clubs. No scripts, no film crew, no studio bookings. Just genuine people talking about their work life.
Personal trainers
Shared their passion for helping members hit their goals and what makes coaching at SATS different from anywhere else.
Club managers
Talked about leadership culture, team energy and the autonomy they get to run their clubs across the Nordics.
Group fitness instructors
Showed the buzz of leading packed classes and the community they build with members every week.
THE IMPACT
The results
Our career site has never looked sexier than it does today.
Do it like SATS
See how Life Inside can transform your candidate experience with authentic employee video — just like SATS.